Services · Data-study digital PR

Become the source editors cite.

We build an original research study under your brand, from hundreds of verified sources, then pitch it to editors. It's the biggest campaign in our link building services lineup, and the result is the kind of coverage you can't buy: editorial links, press pickups, and the earned citations AI engines actually use.

Why data studies

Editors link to numbers. AI engines cite editors.

Original data is what makes digital PR work. Editors won't link to your product page. They will cite a statistic that exists nowhere else, and that earned coverage is exactly what AI answers cite.

84%

of AI-engine citations come from earned editorial coverage, versus 0.3% from paid catalogs. When journalists cover your study, you become the primary source in that chain: Google cites the coverage, and AI answers cite you.

Source: Muck Rack, Generative Pulse (May 2026, 25M+ AI-cited links)

Built to survive a fact-check

Every claim traces to a verbatim quote.

Each study draws on hundreds of verified sources, and every statistic is validated against the exact sentence it came from. If we can't show the original wording behind a number, the number doesn't ship. That's why an editor can check any figure in minutes, and why they're willing to put their publication's name next to yours.

Campaign terms

One price. A hard cap. A floor on results.

Point Visible's data-study digital PR runs $7,500 per campaign, capped at two campaigns per quarter, with a floor of 8 editorial pickups (outreach continues free until a study reaches 8). For the format and rigor, see a data study we've published, methodology and sources included.

Per campaign
$7,500

Everything included: the study, the outreach, the placements report, and the AI-citation delta. No add-ons, no per-placement fees.

Capacity cap
2/quarter

We run at most two campaigns per quarter. Research built from hundreds of verified sources doesn't batch. When both slots are taken, the next opening is next quarter.

Pickup minimum
8 pickups

A pickup is one external publication that covers your study and cites it as the source, normally with an editorial link back. Every campaign carries a minimum of 8. If a study hasn't reached 8, outreach continues free until it has.

Deliverables

Four things land on your desk.

01

The study

Original research published under your brand, on your domain. You own the data, the page, and every future citation it earns, long after the campaign ends.

02

The outreach

Human-written pitches to editors and journalists who cover your space, including trade publications that never sell placements. Every pitch is approved by a person before it goes out.

03

The placements report

Every pickup listed with its verified traffic. Each link joins daily monitoring and the 12-month free replacement, the same guarantee as every link we build.

04

The citation delta

Your AI-citation baseline re-run after the campaign: the same fixed prompt set, model versions logged, movement measured against where you started. Movement, not attribution: reported, never promised.

First, see what AI answers cite about you now.

The free baseline measures your citations across ChatGPT, Claude and Google AI Overviews before any campaign, so the delta afterward actually means something. With at most two campaigns a quarter, replying to your baseline is also how you claim the next open slot.

No call required · usually ready in minutes · yours either way