SeatUp is a home theater retailer. Their team battle-tests media room seating and only lists the models that pass their own standards. When they came to us in April 2017 the site was new: almost no content, and roughly 30 organic visitors a month.
We began with a straightforward link building engagement. Home entertainment is a friendly niche for it, with plenty of enthusiast blogs and no shortage of topics worth covering. The harder part is that editors scrutinize brands they have not heard of, so the outreach had to earn its place. We used two methods: guest posts on relevant sites in the space, and an infographic built for SeatUp’s blog that other publishers republished, each with a custom intro and a link back to the source.
Six months in, domain authority was climbing but organic traffic had only moved from 30 to about 300. The links were doing their job. The site simply had little for them to point at. So we made the case for content. After keyword and audience research, we published one or two well-researched pieces a month and promoted each one through outreach and a small amount of PPC. Within roughly two months, the traffic started to compound.
Across 14 months we published nine content pieces and earned more than 120 editorial links, including placements on Cinema Blend, Control4, Dumb Little Man, Luxury Launches, and Homezada. Monthly organic visitors went from 30 to 7,000. We wrapped up in September 2018 and handed the work back to SeatUp’s internal team, so those figures cover only the period we ran.
The channel has changed since then, and the same editorial links that once earned rankings now help brands get cited in ChatGPT, Claude, and Google AI Overviews, which is the work we focus on today.