Red Stag Fulfillment is an order fulfillment company for B2B and B2C online retailers, run from warehouses across the United States. It was founded by eCommerce operators who could not find a third-party logistics provider that met their standards, so they built one. When they came to us in 2016, the operation was strong but the website was close to invisible, at under 1,000 organic visitors a month. They had already tried a few link building tactics with poor to mediocre results, and they wanted a team that could do it properly.
The foundation was a guest posting program aimed at niche-relevant blogs, magazines, and news sites in eCommerce, logistics, and supply chain. Over time it widened into link insertions and content promotion, and into adjacent business and marketing publications. From the start it was a joint effort: we ran the outreach and the editor relationships, and coordinated with the writers Red Stag had hired in-house. Progress was slow at first, while the blog and the site found their footing. Once Red Stag committed to content and SEO in earnest, the growth compounded.
We began with a content audit, then worked with the client to decide which keywords, posts, and pages were worth the effort, in the short term and the long term. Then we built links: personalized pitches to relevant publications, chosen for real readership rather than size, until Red Stag had earned placements on most of the important sites in their space and become a regular contributor to dozens of them. Over the engagement we placed more than 400 editorial links, including coverage on Envato (DA 86), TrustedShops (DA 82), Thomasnet (DA 75), and Freightwaves (DA 69). When their content needs outgrew the in-house team, our writers stepped in.
Monthly organic traffic went from under 1,000 to more than 150,000. Red Stag now ranks in Google’s top three for over 1,500 keywords, and holds the top spot for commercial terms such as “3pl provider”, “3pl warehousing”, and “3pl fulfillment”. Ahrefs estimates the value of that organic traffic at $211,000 a month. Red Stag kept increasing their budget with us for more than six years, and that is the number we trust most.
The same editorial coverage that earned those rankings is now the kind of source AI assistants like ChatGPT, Claude, and Google AI Overviews reach for when they answer questions about third-party logistics.