Hoselink is an Australian outdoor and garden brand, founded more than twenty years ago by Tim Kierath and best known for a retractable hose reel that winds itself away without tangling. When they came to us they had recently expanded into the United States, where the new domain was doing under 3,000 organic visitors a month and ranking nowhere in the first twenty results for commercial terms like “retractable garden hose.” The product was premium and priced to match, which makes earning rankings on merit harder, not easier.
We ran one service for them, link building, and started with keyword research: what the US site already ranked for, and what it should. From that we built a short list of the long-tail terms their buyers actually search, weighed against search volume and difficulty, and turned each one into a target for specific anchors and placements. A map before a single email went out.
Then we earned the links one editor at a time. Personalized pitches to editors, bloggers, and niche publications across home and garden, placing Hoselink’s content on sites that already had the audience and the standing we wanted behind the brand. Over ten months we built 60 editorial links at an average domain authority of 68, on publications including Earth911 (DA 80), Nature World News (DA 71), and Dengarden (DA 65).
The traffic followed the authority. Organic visits to the US site grew from 2,700 to 8,000 a month, close to a tripling, and the site moved onto the first page both for its brand terms and for its main commercial keyword, “retractable hose reel.” The products are seasonal, so the season made the point louder: at the May peak the site drew around 16,000 organic visitors, and the estimated monthly value of that traffic rose from about $1,800 to $5,000, briefly near $15,000 in the heart of the season. Measured in our analytics, not modeled.
That was organic search, and the mechanics have changed less than the surface has. The same editorial links that once earned Hoselink its rankings are the signal that now decides which brands ChatGPT, Claude, and Google’s AI Overviews name when a shopper asks them what hose to buy. We still build them the same way, one credible placement at a time.