Crosslist is a listing tool for multichannel resellers. The app lets a seller build a listing once and post it across the marketplaces they sell on, from eBay and Poshmark to Mercari, Depop, Vinted, and Facebook, or import existing listings and crosspost them in a few clicks. When we came on, the product was ready but the website was not. It was a brand new domain, freshly moved from crosslist.io to crosslist.com, with no traffic, no rankings, and no link history. We started from zero.
Our approach was to pair genuine editorial link building with educational content written for the people who use a tool like this: resellers trying to move more inventory across more marketplaces. We ran the keyword research first, then built the content and the outreach to match, so every post had a query to rank for and a reason for an editor to cover it.
We published eight in-depth posts on the Crosslist blog, each mapped to a real seller query, and earned coverage through personalized outreach to editors and bloggers in the fashion and reselling space, on sites like Blufashion, Welsh Mum, and The Fashion Tag Blog. No networks, no shortcuts. Across eleven months we earned 77 links, all from zero, all through white-hat outreach, and amplified the content through Crosslist’s own channels.
The numbers followed. Organic traffic climbed from zero to around 8,000 monthly visitors. Crosslist went from ranking for nothing to 346 keywords on page one, more than 70 of them in the top three, with a domain rating that rose from 1 to 30. All eight posts we wrote landed on the first page for their target keywords and together drew roughly 6,700 visitors a month. Founder Gilles Couvreur called the outreach legitimate and white-hat, and credited it with a real lift in traffic and sales.
The mechanism has not changed: earning real coverage from sources people already trust is now also how a brand earns citations in AI answers across ChatGPT, Claude, and Google AI Overviews.