Picture your business’s online presence as a digital storefront on a busy street. Now, ask yourself: Do you want to have one of those dim, desolate windows that no one stops by? Or do you want your storefront to be a vibrant, rich corner that everyone can’t help...
A content marketing novice shares a few surprising lessons she learned after spending one year in the digital marketing world.
Marketing tools make mistakes. Data without context is misleading. Using common sense solves both problems. Click to read my rant.
The article covers a dozen different content types for achieving results at every stage of the funnel. Examples and screenshots included.
Learn how to set up a realistic and actionable strategic content marketing plan in 9 (not so) simple steps.
Content syndication is a great way to share your content with massive audiences. Follow our steps to get the most out of this method.
Leverage authority marketing to showcase your brand, and become an expert in the eyes of your brand’s customers.
Incorporating AI in your content marketing process helps you craft more personalized content that fits your target audience.
A persona interview is the best way to understand your target audience. Let’s see how to effectively conduct it.
While hunting for a content strategy agency, it’s important to ask the right questions and be able to recognize red flags.
Learn how to use content personalization to attract customers’ attention, increase engagement, and improve your conversion rates.
A look at 2020 from the marketing lens. Business owners share marketing lessons they learned during the pandemic.
We discuss 5 popular types of CTAs you can use on your blog. Learn how to choose and design a perfect call-to-action based on your goals.
We discuss types and characteristics of great marketing incentives and review a few real-life examples of incentive marketing.
Organic vs paid traffic is a neverending debate. Decide which one to focus on by learning the pros and cons of each approach.
Learn how to integrate customer service into your lead generation channels and start generating qualified leads.
Learn what are zero click searches, how they impact your SEO efforts, and whether or not you should aim to get to position zero in SERPs.
![How Topic Clusters Boost Your Search Rankings [Tips + Examples]](https://www.pointvisible.com/wp-content/uploads/2020/09/How-Topic-Clusters-Boost-Your-Search-Rankings-400x250.png)
Learn the benefits of topic clusters and how you can apply them to boost your performance in search results.
Learn when it is appropriate to use gated content, as well as how to use it and promote it to generate leads [examples included].
Learn the specifics of industrial digital marketing and how it can be used to grow businesses operating in industrial space.
We discuss what is a digital marketing audit, when should you run one, which tools you can use, and outline the steps you should follow.
![How To Write A Testimonial That Matters [Examples Included]](https://www.pointvisible.com/wp-content/uploads/2020/05/How-To-Write-A-Testimonial-That-Matters-400x250.png)
Find out how to write a testimonial, how to use it for different marketing purposes, and when is the right time to ask for one.
It is important to outsource marketing to the right partner. Learn from 38 CEOs and CMOs who share their fears, tips, and challenges.
Learn how to close B2B buyer journey by understanding customer lifecycle marketing and where your leads are in relation to your business.
Here are 10 tool recommendations you can use to build your free marketing stack and start working on your marketing campiagns.
This is a quick overview of how to set up a remote content marketing team that covers tips, tools, and best practices.
Learn how to adjust your marketing strategy during a crisis by looking at examples of brands that are doing it right and expert quotes.
Learn what brand positioning is, why it matter, how to develop it, and how to write a brand positioning statement (examples included).
Learn how to tweak different parts of your website to simultaneously build brand trust and improve the SEO of your online shop.
Everything you need to know to research, plan, and implement a strong content marketing strategy.
The article teaches you how to use chatbots to improve different aspects of your content marketing efforts.
Learn what are the 4 main pillars of brand equity, how it affects your bottom line, and how you can use videos to improve it.
How to set up an effective content production team & workflow? How to find and work with capable freelancers? Answers in this 3k-word guide.
We discuss five main reasons in which sales enablement benefits from strong content marketing efforts.
Learn what is dynamic content, how it works, and how you can use it to make your website more user-friendly.
Learn how to improve content usability by recognizing and fixing the most common mistakes that hurt it in the first place.
Learn 8 different ways in which you can use media monitoring to improve your overall content marketing performance.
Learn why podcast marketing is on the rise and how you can include it in your content marketing strategy.
Keeping prospects engaged is harder than ever. Learn why and how you can take advantage of personalized quizzes to solve that problem.
Learn how to define you company’s brand voice in 9 easy-to-follow steps with a bunch of good and bad real-life examples.
Learn what is closed-loop analytics and how you can use it to improve the performance of your content.
Quality information = quality results. Learn what are first, second, and third-party data and how you can use them for marketing purposes.
Learn what are the most efficient strategies you can use to boost your conversion rates with behavioral data.
What are the hottest trends in content marketing? Have they changed from 10 years ago? Hare are the 2019 content marketing statistics.
Learn what is ephemeral content, why should you use it, how to use it, and find out if there are any risks involved.
Learn about SaaS content marketing strategy Chanty is using to get traffic and leads that fuel the growth of their business.
A case study that dissects how Alex Becker grew Market Hero to a $100 million company in just three years.
Learn how to increase user engagement and retention through better onboarding process, customer segmentation and smart push notifications.
This post will discuss everything you need to know about the Coming Soon Page and why every website should start with it.
This article aims to be your guide on user-generated content – its power, types, and ways to utilize it to create an effective strategy.
Learn the benefits you can gain by investing time and money into writing and publishing long-form content pieces.
Understand best practices of SEO writing and learn how to optimize content that works for both people and search engines.
Working with content creation companies can be challenging. To avoid disappointments, follow the steps we outline in this article.
Follow this 8-step guide and learn how to set up an effective content development process that will boost your traffic and build credibility.
Learn how to avoid the most common copywriting mistakes and how to create amazing copies that will lead to higher conversion rates.
Learn what are zero click searches, how they impact your SEO efforts, and whether or not you should aim to get to position zero in SERPs.
Find out how to write a testimonial, how to use it for different marketing purposes, and when is the right time to ask for one.
Why is humor in content writing controversial? What are rules of content comedy? Learn how to use humor effectively in content marketing.
Learn how to improve your landing page design by adjusting your content, copy, and design to clearly defined buyer personas.
How to set up an effective content production team & workflow? How to find and work with capable freelancers? Answers in this 3k-word guide.
Learn what is ephemeral content, why should you use it, how to use it, and find out if there are any risks involved.
Which design trends will dominate next year? Look at our predictions in this quick graphic design forecast for 2019!
Producing great content on a constant basis gets more difficult over time. Here are some personal tips on how to write an article super fast.
Learn where to find skilled technical writers that can explain complex topics in an easy-to-consume format.
We share some personal experiences on how to increase organic traffic to your website through evergreen content.
A step-by-step guide for creating powerful infographics – from finding relevant data sources to design and promotion tips.
This neat looking infographic is an all-in-one source to great content. It covers idea generation, content creation, and content promotion.
Adding a video to your landing page can increase conversions by 80% or more. Read all about how you can step up your video marketing game!
Learn the core tenets you need to stick to for writing guest posts that will be promptly accepted, reviewed, and published.
A start-to-finish guide for creating and implementing powerful lead magnets that will help you convert visitors into leads.
![Business Blogging Done Right: From Idea To Execution [2023 Update]](https://www.pointvisible.com/wp-content/uploads/2016/09/Business-Blogging-Done-Right_-From-Idea-To-Execution-400x250.png)
Learn how to improve your online presence and brand authority through strategic business blogging.
Are you starting a website? Learn six steps of SEO for a new website — from topical clusters, and keyword research to SEO metrics.
In order to properly optimize your content, it’s important to understand and distinguish different types of search intent.
Learn how to combine two very distinct digital marketing strategies – SEO and PPC – to skyrocket your business growth.
Understand best practices of SEO writing and learn how to optimize content that works for both people and search engines.
Learn how to perform successful SEO competitor analysis that informs your content and SEO strategies.
Organic vs paid traffic is a neverending debate. Decide which one to focus on by learning the pros and cons of each approach.
Hop on the discussion about SERP layouts and how to optimize your content to rank in zero-search positions.
Learn what SEO acronym stands for, how it works, why it is important for almost any business, and how to start with SEO.
Here are 10 tool recommendations you can use to build your free marketing stack and start working on your marketing campiagns.
Learn how to execute zero budget SEO strategy by combining your free time with free SEO tools that do not suck.
New link attributes are here. Learn why is that change happening, what does the SEO community think, and (when) should you start using them.
A look at the most important SEO performance KPIs you need to track to ensure your business is on the path to success.
Learn what are Google Tag Manager triggers, how they work, and how you can use them to track and improve your conversion rates.
Technical SEO problems my sounds scary at first, but they are often not that hard to handle with a litle bit of knowledge you can find here.
Apart from search engine optimization or SEO, there are other effective ways for you to drive more traffic to your website on a regular basis.
Some people can’t stand other people’s success and spend less time on making themselves better and more time on destroying their competition.
To be able to effectively do any link building or content marketing project, you need to have a clear understanding of common SEO metrics.
![SEO Alphabet [INFOGRAPHIC]](https://www.pointvisible.com/wp-content/uploads/2016/07/INFOGRAPHIC-SEO-Alphabet-400x250.png)
Learn the most important SEO terms with our SEO alphabet which is both fun to read and gorgeous to look at.
Link building is essential for long-term organic growth and credibility, though it should be balanced with other strategies like content and technical SEO. Its true worth depends on aligning with business goals, budget, and...
On the World Wide Web, backlinks are a social currency. They’re one of the main factors that determine a website’s rank on Google. When combined with quality content, the more good backlinks you have, the higher your positioning on search engine result pages (SERPs)....
Links are important, but they should be built through personalized outreach instead of predefined link building packages.
The article explains 11 points the best link building service should include. A must-read before choosing your link building partner.
Find out why follow-up emails are so important, and learn best practices for writing automated follow-up emails after no response.
Get insider scoop from our link building experts, featuring general tips that can be applied to any niche or link building strategy.
How many emails do you need to send? What kinds of replies should you expect? What is a good open/response rate for outreach link building?
What is outreach link building? How to execute it? Find the answers in this step-by-step guide with practical examples.
![What’s The Price Of Sponsored Posts For SEO? [229 Website Study]](https://www.pointvisible.com/wp-content/uploads/2020/01/Whats-The-Price-Of-Sponsored-Posts-For-SEO_-229-Website-Study-400x250.png)
Sponsored posts, paid guest posts, sponsored blog posts…is there a difference? How much do website owners charge? Let’s look at some data.
We conducted a survey to gain insight on how to write a perfect guest post pitch. Tips, templates, and editors’ comments included.
Which link building strategies are going to dominate in 2019? Will we see something new or just more of the same? Here are Dave’s thoughts.
If you’re looking to outsource link building and want to know how to choose (and work with) a digital agency, you’ve come to the right place.
Every marketer/CEO that is unsatisfied with average results must know which link building practices are suffocating their business growth.
Point Visible earned its spot on the list of recommended brands to work with hosted by Pitchbox.com – a leading influencer outreach tool.
Although creating ‘bad links’ now and then won’t necessarily get you penalized, we prepared this proven manual action penalty removal guide.
![Blogger Outreach Tools Spotlight: Pitchbox vs Ninja Outreach vs BuzzStream vs Mailshake [UPDATED]](https://www.pointvisible.com/wp-content/uploads/2017/03/Blogger-Outreach-Tools-Spotlight-400x250.png)
9k word review of the best blogger outreach tools on the market split into 11 sections. Screenshots, grades, and recommendations included.
Some people can’t stand other people’s success and spend less time on making themselves better and more time on destroying their competition.
Learn the core tenets you need to stick to for writing guest posts that will be promptly accepted, reviewed, and published.
![Blogger Outreach Best Practices: 9 Lessons After A Decade Worth Of Outreach [2023 Update]](https://www.pointvisible.com/wp-content/uploads/2016/12/Lessons-We-Learned-While-Doing-Blogger-Outreach-400x250.png)
We have been running blogger outreach campaigns for years now and wanted to share insights and tricks we picked up along the way.
Learn what is guest posting, does it still work, and how to properly execute the guest blogging process in practice
We examined factors that affect your blogger outreach camping efficiency by digging up and comparing stats from our internal campaigns.
It is not always easy to find blog email address (the right one!). We have a few ideas on where to look and which tools to use.
Learn how to combine two very distinct digital marketing strategies – SEO and PPC – to skyrocket your business growth.
What are the consequences of using irrelevant Instagram hashtags? How many people are still doing it though? Let’s look at some numbers.
Learn how to complement you content makreting strategy with right micro influencers, brand ambasadors, and affiliate programs.
How do you build and an influencer marketing strategy set for growth and optimized for ROI? This post has the answers.
Looking at different social reporting tools? We just reviewed Dashthis, Databox, and Social Report. Videos and screenshots included!
Discover ways retailers can use their social presence to increase in-store sales and guide customers through their online buying journey.
Need a tool to fill your social media posting schedule? Learn if this tool is a good fit for you by reading our extensive Quuu review.
![[INSTAGRAM EXPERIMENT] Turning A Little Side Project Into A Success Story](https://www.pointvisible.com/wp-content/uploads/2018/06/INSTAGRAM-EXPERIMENT-Turning-A-Little-Side-Project-Into-A-Success-Story-400x250.png)
Learn how we increased our Instagram following without any promotions, follow-backs, or buying followers – just good-looking, useful content.
Learn the best practices for optimizing marketing video content for Facebook, LinkedIn, Snapchat, YouTube, Twitter, and Instagram.
Usage o videos for marketing is on the rise. Learn how to choose video content and which video platform should you use for your business
Voice search is expected to exponentially grow in the next 2 years. Learn how to do an SEO optimization of your website for it in 2018.
![[REVIEW] Social Media Helpers: Crowdfire, OnlyPult, and DrumUp + Nextpost](https://www.pointvisible.com/wp-content/uploads/2017/10/REVIEW-Social-Media-Helpers-Crowdfire-OnlyPult-and-DrumUp-Nextpost-400x250.png)
We tried out 4 handy tools that made our work a lot easier and wanted to share our findings and make your life a bit easier as well!
For every 100 emails sent, almost 16 don’t reach the audience at all. Here are 11 best practices that’ll improve your email deliverability.
Find out why follow-up emails are so important, and learn best practices for writing automated follow-up emails after no response.
Learn how to write an engaging and effective cold email by following cold outrech best practices.
Learn how to create effective CTA banners for your email signature and improve your overall email marketing game.
An in-depth review and test (on 100 contacts) of four free email finder tools: Clearbit Connect vs Hunter vs FindThatLead vs Snov.io.
Building a high-quality email list can take time, but it is definitely better than buying a shady list of contacts. Here is how to do it.
We are examining 7 holiday newsletter ideas and highlighting elements you can use to spruce up your email marketing campaigns.
Interactive emails are one of the best ways to increase subscriber engagement. We have plenty of examples on how to use them properly.
To be personal enough, you need to know how to segment your audience. We compiled a list of 25 ideas on how to do an email list segmentation.
9k word review of the best blogger outreach tools on the market split into 11 sections. Screenshots, grades, and recommendations included.
It is not always easy to find blog email address (the right one!). We have a few ideas on where to look and which tools to use.