Point Visible: field notes and research https://pointvisible.com/blog Editorial link building and AI-citation visibility, written from inside the operation: real data from our own outreach, negotiations, and monitoring. en Tue, 21 Jul 2026 06:10:18 GMT We Rejected 2,307 Link Prospects Before Writing a Single Pitch. Here's the Ledger. https://pointvisible.com/blog/link-prospect-rejection-rates/ https://pointvisible.com/blog/link-prospect-rejection-rates/ Mon, 20 Jul 2026 00:00:00 GMT 35% of every site our prospecting found in five months was rejected before anyone wrote an email. The full reason breakdown, the rejection rate of every discovery channel we use, and why scraped lists fail vetting 77% of the time. senko@pointvisible.com (Senko Duras) Brand Mentions vs Backlinks: What Actually Drives AI Citations https://pointvisible.com/blog/brand-mentions-vs-backlinks/ https://pointvisible.com/blog/brand-mentions-vs-backlinks/ Wed, 15 Jul 2026 00:00:00 GMT Mentions correlate about three times more with AI citations than backlinks. What that means, why Google and AI reward different things, and where earned editorial coverage fits. senko@pointvisible.com (Senko Duras) How Fast Do Backlinks Die? We Check Every Link We Build. https://pointvisible.com/blog/how-fast-links-die/ https://pointvisible.com/blog/how-fast-links-die/ Wed, 15 Jul 2026 00:00:00 GMT 66.5% of links built since 2013 are already dead, and almost nobody who sells them looks again. How our monitoring works, our drop record, and a 40-minute vendor audit. senko@pointvisible.com (Senko Duras) Link Building for AI Visibility: The Operator's Guide https://pointvisible.com/blog/link-building-for-ai-visibility/ https://pointvisible.com/blog/link-building-for-ai-visibility/ Wed, 15 Jul 2026 00:00:00 GMT 84% of AI citations go to earned editorial coverage, 0.3% to paid catalogs. What engines cite, why mentions rival links, and the measurement protocol you can audit. senko@pointvisible.com (Senko Duras) How Publishers Negotiate Guest Post Prices: Notes From Our Reply Threads https://pointvisible.com/blog/how-publishers-negotiate/ https://pointvisible.com/blog/how-publishers-negotiate/ Wed, 15 Jul 2026 00:00:00 GMT Our 65% counter rule, two rounds then walk, and the one question that repriced a bundle to about £200 a slot: real publisher negotiation from our own reply threads. senko@pointvisible.com (Senko Duras) The Real Cost of an Editorial Link in 2026: We Opened Our Invoices https://pointvisible.com/research/real-cost-editorial-link-2026/ https://pointvisible.com/research/real-cost-editorial-link-2026/ Wed, 15 Jul 2026 00:00:00 GMT $455 effective per link across 12 invoiced placements in 2026: what a backlink really costs now, the negotiation rules behind it, and the survival math that makes cheap links expensive. senko@pointvisible.com (Senko Duras) Link Building Outreach Reply Rates: What 3,945 Real Pitches Taught Us https://pointvisible.com/blog/link-building-outreach-reply-rates/ https://pointvisible.com/blog/link-building-outreach-reply-rates/ Tue, 14 Jul 2026 00:00:00 GMT Real reply rates from 3,945+ tracked sends: 5.8% human, not the inflated 7.1% headline, plus the blind pitch-copy tests and the mistakes that quietly kill threads. senko@pointvisible.com (Senko Duras)