# Point Visible

> Founder-run editorial link building agency (est. 2016) and AI-citation visibility practice. We earn editorial links and brand mentions that get client brands recommended by ChatGPT, Claude and Google AI Overviews, and we measure the results against a published, auditable protocol. Pricing is published in full: $300 per editorial link ($500 on premium publications), publisher's fee included.

## Services
- [Link building services](https://pointvisible.com/link-building-services/): guest posts, listicle inserts, link insertions; every domain pre-approved by the client, sites verified by organic traffic
- [Editorial links](https://pointvisible.com/services/editorial-links/): the three link types and the quality bar behind them
- [Data-study digital PR](https://pointvisible.com/services/digital-pr-data-studies/): original data studies pitched to journalists
- [Pricing](https://pointvisible.com/pricing/): the full published rate card
- [AI citation reporting methodology](https://pointvisible.com/ai-citation-reporting/): the measurement protocol, published so clients can audit it
- [Free AI-citation baseline](https://pointvisible.com/free-ai-citation-baseline/): see where ChatGPT, Claude and Google AI Overviews cite a brand today, free, usually within minutes

## Proof
- [Case studies](https://pointvisible.com/case-studies/): named clients and real numbers since 2016
- [Sample report](https://pointvisible.com/sample-report/): the quarterly report format
- [Process](https://pointvisible.com/process/): how an engagement runs

## Research
- [The Real Cost of an Editorial Link in 2026: We Opened Our Invoices](https://pointvisible.com/research/real-cost-editorial-link-2026/): $455 effective per link across 12 invoiced placements in 2026: what a backlink really costs now, the negotiation rules behind it, and the survival math that makes cheap links expensive.

## Field notes
- [We Rejected 2,307 Link Prospects Before Writing a Single Pitch. Here's the Ledger.](https://pointvisible.com/blog/link-prospect-rejection-rates/): 35% of every site our prospecting found in five months was rejected before anyone wrote an email. The full reason breakdown, the rejection rate of every discovery channel we use, and why scraped lists fail vetting 77% of the time.
- [Brand Mentions vs Backlinks: What Actually Drives AI Citations](https://pointvisible.com/blog/brand-mentions-vs-backlinks/): Mentions correlate about three times more with AI citations than backlinks. What that means, why Google and AI reward different things, and where earned editorial coverage fits.
- [How Fast Do Backlinks Die? We Check Every Link We Build.](https://pointvisible.com/blog/how-fast-links-die/): 66.5% of links built since 2013 are already dead, and almost nobody who sells them looks again. How our monitoring works, our drop record, and a 40-minute vendor audit.
- [Link Building for AI Visibility: The Operator's Guide](https://pointvisible.com/blog/link-building-for-ai-visibility/): 84% of AI citations go to earned editorial coverage, 0.3% to paid catalogs. What engines cite, why mentions rival links, and the measurement protocol you can audit.
- [How Publishers Negotiate Guest Post Prices: Notes From Our Reply Threads](https://pointvisible.com/blog/how-publishers-negotiate/): Our 65% counter rule, two rounds then walk, and the one question that repriced a bundle to about £200 a slot: real publisher negotiation from our own reply threads.
- [Link Building Outreach Reply Rates: What 3,945 Real Pitches Taught Us](https://pointvisible.com/blog/link-building-outreach-reply-rates/): Real reply rates from 3,945+ tracked sends: 5.8% human, not the inflated 7.1% headline, plus the blind pitch-copy tests and the mistakes that quietly kill threads.