Limble CMMS builds cloud-based maintenance software: work order management, asset tracking, parts inventory, and preventive maintenance scheduling for the teams that keep facilities and equipment running. When they came to us in late 2017, they were a new name in a CMMS market already full of established players. Their blog had a handful of posts and a few backlinks, and the whole site drew about 400 visitors a month, roughly half of them organic.
We built the program around educational content that solved real problems for maintenance and facility managers, then earned that content coverage on the industry’s most credible publications. It started with audience and competitor research, so every piece answered a question the market was actually asking. Each month we produced three or more in-depth articles meant to be the best resource available on their topic.
From there the work was editorial link building. Guest articles and features placed Limble on close to every relevant blog and magazine in the maintenance space, including Entrepreneur, Thomasnet, ASME, Manufacturing.net, and Facility Executive. We added practical lead magnets like an ROI calculator, checklists, and templates, and helped the team tighten on-page SEO, conversion rates, and email nurturing sequences along the way.
Over the first four years, monthly organic traffic grew from 250 to 63,000 and total monthly users went from 400 to 77,000. First-page keywords climbed from 20 to more than 8,700, with over 2,300 of them in the top three. By then the equivalent traffic would have cost roughly $100,000 a month to buy through paid search. It took 180-plus published articles and more than 500 links to get there, built as an extension of Limble’s own marketing team.
The same editorial coverage that grew Limble’s organic traffic is what AI assistants like ChatGPT, Claude, and Google’s AI Overviews now read and cite when people ask which maintenance software to trust.